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Brand Community
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Initially
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brand community and sports national identity
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TransWorld Business reached out Tenore in late April for a long overdue interview on where the brand came from and where it’s going.
Italy is to shoes as Switzerland is to watches, synonymous with high-end luxury and superlative craftsmanship. Brands like Prada, Armani, Gucci and Bruno Magli have
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